Mobile App
With the move from an analog to digital wallet, the need to keep your physical license on your person becomes a major limitation. A digital driver’s license should include an expanded format with all information that exists on a physical license and a compacted format that identifies the user's age. This digital driver's license focuses on the state of Maryland. By infusing the aesthetic of the state and the application's convenience, the user will be incentivized to download and use the digital license.
Role
Research, UI/UX, Branding
Duration
6 Weeks
Software
Figma, Illustrator, After Effects
PDF | Preview Available | 2.4 MB | 30 pages
Solution
My goal was to solve the lack of personality in the current designs of licenses (and on-the-market digital licenses). This application design is successful at showing more of the personality of the state and user, while providing convenience and security.
Overview
Project documents the creation of the comparative analysis, wireframes, mood boards, visual compositions, and prototype of a Maryland driver's license mobile application.
Comparative Analysis
Most digital ID products mimic analog licenses with minimal innovation, and while some add personality through badges, there's untapped potential to infuse personality throughout the entire ID application via alternative layouts and information presentation.
